Tim Fountain and Holly Humphries visited Drupa 2016 which was held in the City of Dusseldorf.
We found out lot’s of exciting new features for our HP Indigo presses including fantastic new security labelling features;

Protecting a product from counterfeiting usually requires multiple measures, overt and covert, which ultimately make the production of counterfeited goods too complicated or too expensive for manufacturers. 
New security printing opportunities

HP Indigo, the leader in digital printing, offers capabilities for print service providers to deliver sophisticated security solutions to brands including overt and covert serialisation in various forms, using HP SmartStream Designer variable data printing technology. Security-data printing in a one-pass process on the package or label (and not at the filling line) reduces the risk of non-serialised packages reaching the grey market.

HP Indigo enables printing of high-quality overt serialised codes such as QR codes, data matrix and 1D barcodes. The end-to-end solution is usually provided by one of HP Indigo’s track-and-trace-qualified partners, which create the codes, and offer tracking infrastructure and database services.

Indigo also supports the printing of copy-sensitive marks via its partners GPAS and ATT. Such marks can be read by standard QR-code readers for regular track and trace purposes, but also include encrypted data. The marks are designed to lose part of the encrypted data when copied. If a counterfeited mark is scanned, the back-end system will send an alert.