Wisden approached Harkwell Labels with the desire to create limited addition packaging with premium effect. The brief stated that each can would be an item for the cricket enthusiast to keep and continue to collect the full set of 48 cans. It was decided to feature all of the players in years gone by dating back to 1986.
The idea was to capture the audience and give the label a limited edition, one of a kind high end luxury packaging appeal. The perfect for gift for the cricket enthusiast.
We decided that we would use SmartStream Designer for this project. We used the sequential element of the software to access the image data in any order so that the cricketer imagery would be placed in the same position on each label but displaying a different cricketer.
The labels were printed on HP Indigo 6900 and finished on the ABG Digicon with a matt laminate which we feel has given the label a luxurious touch.
Each can design features a different Wisden Cricketer of the Year and the gift pack also comes with six collectible Wisden Ale beer mats, each also featuring a different Wisden Cricketer of the Year.
The client was extremely pleased with the labels and sold out within days of the launch. Ready for the next order.